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The Power of the Suit

The Power of the Suit: Danny Keefe Teaches Us about Standing Out and Standing Up


We’re firm believers in the power of the suit to make a guy feel more like a gentleman – more self-assured, conscientious, and capable. And when we see our fellow suit-wearers, we feel a sense of camaraderie.

Gentleman-in-training Danny “Danimal” Keefe wears a suit to school every day – but even though he was the sharpest-dressed kid in a sea of stain-resistant fabric, he was getting picked on by his kindergarten classmates for a speech impediment he’d had since birth.

Danny suffered a severe brain hemorrhage just after birth, which left him with Childhood Apraxia of Speech (CAS). This disorder causes a delay between Danny’s brain signals and his motor skills related to speaking – so it’s hard to understand the words that do make it out of Danny’s mouth.

But when kids in his class were teasing him, Danny had friends that spoke for him: his school’s fifth grade football team. The boys dubbed November 20, 2013 “Danny Keefe Appreciation Day” and came to school suited up, en masse.  (Danny acts as the “water coach” to the football team – he gets to wear his suit even on the field.)

Danny’s spirit and determination are totally loud and clear – and his friends and neighbors have started a fund to help pay for the intense speech therapy sessions required to treat and deal with CAS

When you put on a suit, you’re setting an intention to be the best you can be – and to inspire others to do the same.  Click here to find out how you can contribute to the Danny Keefe Fund–and make a big difference for a guy who chooses to suit up every day.

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